While primary care physicians receive stacks of medical journals addressed to them, only a handful are scanned and even fewer are read cover to cover. That's how American Family Physician is different. It helps physicians make the decisions that matter- for their patients and their practices- through peer-reviewed, evidence-based clinical reviews that they know and trust. Ranked 1st in cover-to-cover readership1 and the essential journal in primary care,2 AFP is your best choice to reach engaged physicians.
AFP is ranked #1 in unduplicated combined (journal + website or website only) reach among primary care physicians.3
Primary care physicians spend over two hours every month reading American Family Physician.4
AFP reaches 107% of the known family physician universe via AAFP membership, including 6,400 nurse practitioner and physician assistant subscribers.
AFP ranked #1 in Projected Average Issue Readers and #1 in Projected Average Page Exposures among 27 publications cited in the study.5
In 2018, readers returned close to 1/2 million quizzes and earned over 2.8 million CME credits.
Nine in ten readers changed or made a patient care decision based on reading AFP.2
Approximately one in three of all office visits is made to a primary care physician. That's nearly 336 million office visits each year - nearly 234 million more than the next medical specialty.
Primary care is at the frontline in medical treatment in the US, best known for a personal patient-physician relationship focused on integrated care.
AFP had the highest total readership among more than 40 titles that respondents said they read regularly, according to an independent survey.2